Case Study — Nico Krauss, Actor
Actor website design for the ten-second glance
Full disclosure: this client is me. I'm also an actor, and nicokrauss.com is my own portfolio, which makes it the site where I push the design furthest. When it's your own name on the page, there's nowhere to hide.
A walkthrough of the live portfolio.
The brief
Casting directors don't browse. They glance.
Someone triaging a stack of submissions, giving each actor a few seconds on whatever device is closest. If the reel takes too long to find, the glance is over.
Headshots, reel, and credits one tap away, on pages that load before the glance ends and look right on any screen.
The build
Everything casting needs, nothing else.
Zero clutter
Headshots, reel, and credits, presented cleanly. Anything that didn't help casting decide got cut.
Built around the audience
Mobile-first and fast, with everything reachable in one tap.
Obsessed with speed
Performance is the feature: the page finishes loading before the glance is over.
My proof of craft
This is the standard client projects get measured against, so it gets the fussiest version of my attention.
On any device
Casting might open it at a desk or on a phone. Either way it loads instantly, and the reel stays one tap away.
The result
Fast, visual, and out of the way.
The portfolio works the way casting works: quick looks, quick decisions. It also doubles as my standing proof of craft, the bar every client project gets measured against. It's live at nicokrauss.com.
headshots, reel, and credits, each a single tap away
the page finishes loading before the glance is over
built for however a casting director is triaging
the standard every client project gets measured against
More of the work
Two more builds, start to finish. The full set lives in the portfolio.
Actor, artist, or creative who needs work that speaks instantly?
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